Social Media Optimization (SMO)
Social media optimization (SMO) refers to optimizing a website and optimizing website content in terms of sharing across social media and networking sites. Our SMO Services include creation of Facebook fan pages, Google+ profiles, Twitter accounts, and creation of presence on other popular social media platforms.
search engine optimization
Social media optimization is important for search engine optimization. When a web page is shared or "liked" by a user on a social network, it counts as a "vote" for that web page's quality. Thus, search engines can use such votes to rank websites in search engine result. Furthermore, since it is more difficult to tip the scales or influence search engines in this way, search engines are putting more stock into social search.
This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization.
Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social book marking, video and photo sharing websites. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. With an effective social book marking campaign, not only can website traffic be increased, but a site's rankings can also be raised.
Years ago, the only marketing channels we had to rely on were one-way channels such as radio, TV or the local newspaper. Now, we rely on a multi-point social media conversation channels such as Facebook, LinkedIn, YouTube and Twitter. Did you know that Social Media channels such as this have over 700 million combined members, 300 million of which are on YouTube alone.
wwweb concepts offers social media consulting and social media presence creation as well as Facebook advertising campaign management as part of social media optimization services. We can create and manage your social media presence on Facebook, Twitter, YouTube, and LinkedIn and other social media platforms. Contact us and let us explain what we do and why we are the only web marketing consultant call you need to make. We offer a free assessment to discuss your needs and we will turn around a no-obligation proposal for the services we can provide to have your online social media presence up in no time. Get Connected— contact wwweb concepts today!
Social Media Optimization (SMO) Houston